Advanced Certificate course in
DIGITAL MARKETING

Learn, Solve and Grow with TalentServe

PRICE STARTS - ₹2999/-

Enroll Now
Average CTC

18 LPA

Users Enrolled

310

Batch Starts

15-Dec

Program Duration

4 Months

Mode

Online

Courses

Learning Path

1

Introduction to Digital Marketing

2

Different types of Marketing: SEO, Conten, Email etc

3

Learn Market specifics marketing strategies

4

Induction to important tools

5

Implement ideas through Live Projects


6

Establish your own brand value as Marketing expert

Courses

Course Content

Introduction to Digital Marketing

  • Understanding/ Overview of Digital Marketing

  • Basic of Digital Marketing Tools

  • Different channels of marketing

Conceptual understanding Digital Marketing

  • Detailed Definition and Importance of Digital Marketing

  • 7C’s of Marketing

  • Benefits of Digital Marketing

  • Career and Future in Digital Marketing

Types of Digital Marketing

  • Content Marketing

  • SEO(Search Engine Optimization)

  • Social Media Marketing

  • SMO(Social Media Optimization)

  • Google Ads and Google Analytics

  • Mobile Marketing

  • Influence Marketing

  • And Others

Digital Marketing Strategy

  • Steps to create a effective marketing strategy

  • Understanding lead generations

  • Growth and working strategy

Introduction to Content Marketing

  • Introduction to copywriting, content writing and content marketing

  • Understanding advertising models

  • Readability vs Searchability

  • Steps to write content, ads and post for various platforms

SEO

  • Definition and understanding of SEO

  • How does SEO works

  • How to increase traffic

  • The complete SEO guide

  • Keyword Research

  • On page vs Off page SEO

On-Page SEO

  • Keyword Selection

  • On-page SEO benefits

  • Understanding various SEO techniques

Off-page SEO

  • Understanding Link and Non-link SEO

  • Benefits and importance of Off page SEO

  • Techniques of Off page SEO

Social Media Marketing Strategy and Importance of SMO

  • What is social media marketing and SMO?

  • Pillars of SMM

  • Understanding audience of Facebook, Instagram , Linkedin and others

  • How to choose right platform

Various Social Media Platform Marketing

  • Facebook and Instagram Marketing

  • Facebook and Instagram Ads

  • LinkedIn Marketing and Ads

  • Youtube Marketing and Youtube Ads

  • Analysis of your platforms

Email Marketing

  • Introduction to email marketing

  • Complete Understanding of Email Marketing

  • Understanding types of Email ( Trigger email,Promo email,etc)

  • How to avoid emails going to spam

Google Ads

  • Benefits of Google ads

  • Setting up Google Campaign

  • Using and understanding use of keywords in Google Ads

  • Quiz

Google Analytics: How to use it for effective marketing

  • Understanding the Google analytics and its importance

  • 13 Benefits of Google Analytics

  • Understanding the consumer behavior to increase traffic

  • Understand acquisition and conversion

Mobile Marketing and Influence Marketing

  • Understanding mobile marketing

  • Various types of mobile marketing(app-based, sms, location based,in-game marketing, etc)

  • Understanding the influence Marketing

  • Selection of the best source for your brand(Source Model)

  • Sponsored Content, Unboxing, Brand Ambassador program

  • Micro-influencer vs macro-influencer

Digital Marketing Live Project

  • Stragey for Digital Marketing Brand Promotion

  • Implementing Project

Course

Program Outcomes

Certificate Course in Digital Marketing

10 Different Live Projects

Build your brand

Market DrivenDigital Marketing Tools

Become an Digital Marketing expert

Get placed as Digital Marketing Professional

Course

Elements

Digital Marketing

Advanced Certificate course in Digital marketing makes you an expert in digital marketing in fields like content, mobile, email, social media, pay-per-click, conversion optimization, and digital analytics. Enroll in our 4-month Digital Marketing Program to learn the newest tools, work on actual projects, and attend expert sessions from across the world.

Why Digital Marketing

Helps in brand awareness, development and marketing.
Beneficial for understanding the consumer or clients requirement.
Modern and cost-effective method of marketing with vast reach.

Learning and Benefits

You will gain an understanding, working and strategy behind the digital world .
Important and critical understanding necessary for social media, digital media and e-commerce.
Learn various techniques to generate leads for the business

Who this program is for?

This course is for freshers or intermediate business or technology people who want to continue or start their career in business/marketing or technology.

Alpha

2999 /-

  • Learning Video
  • Live Interactive session
  • Live Project
  • Case Studies
  • Reading essentials
  • Placement assitance
  • Internship opportunity
  • Learning Module: 20 Hours


Advanced

Gamma

119999 /-

  • Learning Video
  • Live Interactive session
  • Live Project
  • Case Studies
  • Reading essentials
  • Placement assistance
  • Internship opportunity
  • Call assistance from experts before Interview
  • Mock Interview
  • Personalized Mentoring
  • Industry tools training
  • Industry Specific training
  • Paid Internship
  • Exclusive access to premium group consisting of 500 different domain experts
  • Special Projects
  • Placement Guaranteed Service
  • Learning Module: 160 Hours

Testimonials

What are they saying

Meghhaa Woraah

Ceo & Founder

The course is pretty amazing. The curriculum is well documented and the division of the syllabus class-wise is very optimal and helps the student to grasp the concepts. The video lectures and hint videos are extremely helpful

Raj Grover

Designer

I had joined this course for an online program last year and I have to say that the experience was absolutely amazing. They ensure learning and thorough understanding is their aim. Absolutely loved it!

Jena Karlis

Store Owner

Best teachers ever available for 24*7 hours for any kind of problem or doubt so that they are able to clear. There are videos that teach us to the best of the concepts and help us do all the coding questions. Excellent place, Dedicated staff, Well maintained, Best infrastructure

Matt Brandon

Freelancer

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John Larson

Entrepreneur

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