Courses
Course Content
Product Management Foundations
- Introduction to product management.
- Product Lifecycle Management.
- Concepts & Principles.
Product Development Process: Understanding
- Understanding the market.
- Understanding the consumer.
- Product Startegy.
Market Analysis
- Analysis of Market Structure.
- Opportunity Identification.
- Market fit product.
Product Positioning
- Competitive analysis.
- Competitive positioning.
- Role in product design.
Product Development Process
- Structuring.
- A/B and A/A Testing.
- Minimum Viable Product (MVP).
- Growth Planning.
Concept Development & Testing
- Product concept.
- Concept Testing: Qualitative Methods.
- Concept Testing: Quantitative Methods.
Customer orientation
- Understanding consumer preferences.
- Comparative analysis.
Product Design
- Statistical Analysis.
- Conjoint Analysis.
- Preference evaluations.
- Estimating market share through modeling.
Price Setting
- Common Pricing strategy.
- Willingness to Pay.
- Determining the Price Level.
Branding and Product Positioning
- Types of Product positioning.
- Brand Awareness & Growth.
- Role of marketing.
Managing Pricing and Distribution
- Distribution funnel.
- Product Baseline and discount.
- Profit Margin.
Product Performance & Metrics
- Understanding growth metrics.
- User acquisitions & retention.
- ROI.
- Improvement & Expansion.
Course
Why this program (fundamentals you will learn)
Learn From the best
Industry experts from Pepsico, Flipkart, Lenskart, Nykaa, Capgemini to guide the aspirants
Learn the tools
From basic to
advanced
JIRA, Google Analytics and many more
Build a product
live projects to indeate a product including case studied
Build curriculum
Designed by best in the business to suit the needs of the Present industry
Mentorship
Designed by best in the business to suit the needs of the Present industry
Internship
get an opportunity to have industry internship
Course
Elements
Product Management
Product management is a business role for which you manage
specific
products within your company. It combines strategy, design,
leadership, and marketing to
help a company
successfully sell its product. Product management also guides a
product’s lifecycle at
every stage,
including product development, positioning, and pricing.
The
focal point of product
management is
focusing on the product and its customers.
Role of Product Managers
Product managers oversee the processes of new and existing products, from design to deployment, to ensure a successful rollout and effective distribution of products.
What you will get?
You will gain the skills that is required to
balance the 2 important things :
profit, customer's needs, and
what
deliverables are technically and operationally possible.
Access to Recorded sessons on the
product
management
Who this program is for?
Early-career professionals who
are
making a switch to Product
Mid-to-senior level managers
Managers who want to get into
Product
Management
People responsible for product or
portfolio strategy
Alpha
₹2999 /-
Beta
₹16999 /-
Gamma
₹119999 /-
- Learning Video
- Live Interactive session
- Live Project
- Case Studies
- Reading essentials
- Placement assistance
- Internship opportunity
- Call assistance from experts before Interview
- Mock Interview
- Personalized Mentoring
- Industry tools training
- Industry Specific training
- Paid Internship
- Exclusive access to premium group consisting of 500 different domain experts
- Special Projects
- Placement Guaranteed Service
- Learning Module: 160 Hours
Testimonials
What are they saying
Meghhaa Woraah
CEO & Founder
The course is pretty amazing. The curriculum is well documented and the division of the syllabus class-wise is very optimal and helps the student to grasp the concepts. The video lectures and hint videos are extremely helpful
Raj Grover
Designer
I had joined this course for an online program last year and I have to say that the experience was absolutely amazing. They ensure learning and thorough understanding is their aim. Absolutely loved it!
Jena Karlis
Store Owner
Best teachers ever available for 24*7 hours for any kind of problem or doubt so that they are able to clear. There are videos that teach us to the best of the concepts and help us do all the coding questions. Excellent place, Dedicated staff, Well maintained, Best infrastructure
Matt Brandon
Freelancer
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John Larson
Entrepreneur
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